CORPORATE PHILOSOPHY
The TOTO Group strives to create a great company, trusted by people all around the world, and contributing to the betterment of society.
CORPORATE PHILOSOPHY
Create an enriched and more comfortable lifestyle and culture built on our plumbing products.
CORPORATE PHILOSOPHY
Pursue customer satisfaction by exceeding expectations with our products and services.
CORPORATE PHILOSOPHY
Provide high-quality products and services through ongoing research and development.
CORPORATE PHILOSOPHY
Protect the global environment by conserving finite natural resources and energy.
CORPORATE PHILOSOPHY
Create an employee friendly work environment that respects the individuality of each employee.

Corporate Philosophy

TOTO IDENTITY

At TOTO, we have always been inspired by a desire to improve everyone’s quality of life. Through almost a century rich with innovation, TOTO has changed the perception of what a bathroom can be — and how it can be used. Our founder, Kazuchika Okura, had a vision more than one hundred years ago in 1912, before the concept of public sewage systems was widespread in Japan. TOTO is dedicated to provide products and services that are designed to improve the cleanliness, comfort and convenience of residential and non-residential spaces.

 

In 1917, Okura founded Toyo Toki K.K. (which became known as TOTO LTD.) to supply the market with these products. TOTO was founded on a commitment to provide a comfortable living space for people, while always protecting the planet and its water. Japan’s rich artistic heritage in pottery and porcelain is alive in every TOTO product we create today. Throughout our expansion worldwide, TOTO has grown to become the industry leader and premier supplier of plumbing-related products in Japan and is posed to move forward in the 21st century with an expanded company motto and philosophy.

TOTO MOTTO

Created in 1962

Take pride in your work, and strive to do your best. | Quality and Uniformity | Service and Trust | Cooperation and Prosperity

Corporate Philosophy

The TOTO Group strives to create a great company, trusted by people all around the world, and contributing to the betterment of society to archive our philosophy, TOTO will

Create an enriched and more comfortable lifestyle and culture built on our plumbing products
Pursue customer satisfaction by exceeding expectation with our products and services
Provide high-quality products and services through ongoing research and development
Protect the global environment by conserving finite natural resources and energy
Create an employee friendly work environment that respects the individuality of each employee

Timeline of TOTO Innovation

click years for details

The company is established by Kazuchika Okura under the name of TOTO TOKI CO., Ltd.

After World War II, TOTO begins to manufacture metal fittings and faucets as well as ceramics.

We develop a construction method for the world's first prefabricated bathroom module.

Launch of the WASHLETTM, which provides consumers with a new level of cleanliness and comfort.

The NEOREST toilet is launched, revolutionizing the principle of Clean Technology.

We establish the TOTO Water Environment Fund. WASHLETTM shipments top 20 million.

TOTO Asia Oceania Pte. Ltd. is established as the regional headquarters of the Middle East, South Asia, South East Asia, and Oceania.

WASHLET shipments top 30 million.

For the past 38 over years, TOTO has been developing every part of WASHLETTM to perfection.

The Toto Museum in Kitakyushu was opened on the occasion of the company’s 100th anniversary and showcases the evolution of the business and its products.

100th Anniversary of TOTO. Over 40 Million WASHLETTM units shipped worldwide.

Cumulative shipments of the electric toilet seat with bidet function, WASHLET surpassed 50 million in March 2019. (Total in Japan and overseas for spray seats and Integrated toilet). In the 38 years and 8 months since its launch in June 1980, shipment volumes have been growing steadily.

The Heart of TOTO Culture

Involving People

TOTO has always embraced technology, pursued the highest levels of cleanliness, incorporated high aesthetic standards, protected the environment, and worked to improve people’s lifestyles. Because we continually innovate in all of these areas, TOTO has become the world standard of excellence for a quality bathroom experience.

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