TOTO Receives Two WorldStar Awards at World Packaging Organisation’s WorldStar 2024 Competition (in 2023)

TOTO LTD. (Headquarters: Kitakyushu, Fukuoka Prefecture; President: Noriaki Kiyota) has been awarded two WorldStar Awards at the WorldStar 2024 competition—hosted by the World Packaging Organisation (WPO)—for its “Easy installation packaging,” a cardboard packaging material for TOTO’s wall-hung SMART TOILET “NEOREST WX”, and its “Packaging for artificial marble counters with shock absorption function,” a packaging material for artificial marble counters used in public toilets and other washroom spaces (available in Japan). TOTO has received awards at packaging competitions in Japan and other countries since 2000. The WorldStar award is the 12th award we have received in total.

The World Star Competition is an international packaging competition collecting superior products that have received global recognition and attention. Its goal is to develop and ubiquities excellent packages and packaging technologies while encouraging competition in terms of protectiveness, preservability, usability, environmental friendliness, local adaptability and other features.

TOTO designs packages internally, aiming to achieve high package quality while using fewer resources. Under the new shared value creation strategy TOTO WILL 2030, which aims to establish a sustainable society and clean, comfortable and healthy lifestyles by 2030, we will continue to pursue appropriate packaging that reduces the amount of resources used and the labor required.

◼ Easy installation packaging “Easy installation packaging” is a packaging material that assists in the installation of wall-hung SMART TOILET “NEOREST WX”. In facilitate easier installation, the packaging features an installation assist feature that makes it easy to position and fix the toilet bowl in place. It also has a stable structure that improves compressive strength.

◼ Packaging for artificial marble counters with shock absorption function “Packaging for artificial marble counters with shock absorption function” is a packaging material (or “support base”) which has the function of holding and stabilizing Marbright artificial marble counters used in public toilets and other washroom spaces. The support base has been improved to improve shock absorption and suppress shocks to counters during transport even more than before.

NEOREST WX exterior view

NEOREST WX is large and heavy, and posed several challenges due to the characteristic features of its design. (1) The bottom of the toilet bowl is round and cannot stand independently, and the upper surface of the toilet bowl is sloped from front to back, so the ceramic could not be subjected to compressive load during storage. (2) Since the bottom of the toilet bowl is round and cannot stand independently, it is also necessary to ensure stability during transportation. (3) The side of the toilet bowl has a flat shape, making it difficult to hold during installation. The purpose of this packaging material design was to solve these problems.

Counters used in public toilets and other washroom spaces are heavy and made from brittle materials. If external shocks are transmitted directly to the counters during transportation, then even small impacts can easily cause damage.

To solve this issue, a triangular notch was applied to the connecting surface of the support base. As a result, there are no hard parts on the connecting surface, and shocks can be absorbed by the packaging box.

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